Sony 1997 Annual Report Download - page 30

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28
Global Television Expansion
SPE’s television division expanded its success-
ful content creation business into premium
value opportunities throughout the global
marketplace during the year, exploring new
ways to reach a growing worldwide customer
base. SPE now produces original television
programming in seven languages around the
world. In addition, SPE distributes a mix of
motion pictures and television programming
through its investments in more than a dozen
new channels in Europe, Asia, Latin America,
and Australia. SPE’s filmed entertainment now
reaches more than a billion viewers around
the globe through its co-production and
distribution ventures.
The value of SPE’s motion picture and tele-
vision library assets was highlighted during the
year when the company became the first major
Hollywood studio to enter a long-term filmed
entertainment licensing agreement with Beta
Taurus Television, a top German broadcaster.
SPE’s global television expansion is com-
plemented by its strength in U.S. network
prime-time, daytime and game show program-
ming. SPE’s television division will produce 32
programs in all categories for the 1997/98 U.S.
Columbia TriStar Television Distribution’s fall 1996 syndication launch of the award-winning comedy series
Mad About You
brought SPE
a U.S. off-network distribution hit for the second consecutive year.
SPE’s television group continues to increase the number of
local co-productions throughout the international arena,
including original Mandarin programming in China and Hindi
programming in India.