Sony 1997 Annual Report Download - page 14

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12
Review of Operations Video Equipment
Home-Use Camcorders
Sony set the pace in the global home-use
camcorder market during the year under
review, introducing new products that offered
much improved convenience and performance.
New camcorders featuring LCD monitors
and extended battery life were key contribu-
tors to sales growth in the 8mm Handycam
series. New energy-efficient designs extend
the battery lives of these camcorders.
During the year, Sony’s Digital Handycam
models, which conform to Consumer-Use
Digital VCR Specifications (DV format),
enjoyed increasing popularity. One model
particularly well received in the marketplace
is only as long and wide as a passport and
features a newly developed CCD and a 2.5-
inch LCD monitor. A DV input/output con-
nector permits linking this model to digital
video equipment for high-quality picture
editing, or to a PC.
Home-Use Video Decks
« VHS/8mm Video Decks »
In the Japanese market, Sony introduced new
models in its Double Video line, which fea-
tures the 8mm and VHS formats in a single
deck. The company also launched VHS video
decks that allow timer programming by tele-
phone. All these new products were popular
among consumers. In the United States and
Europe, Sony began selling a home theater
model that combines a VHS video deck and
an AV amplifier.
« Digital Video Decks »
Digital video decks bring picture and sound
quality of the highest level to the home.
These units make it possible to edit high-
quality pictures from a digital camcorder
and record programs from a digital satellite
broadcast or other digital sources. Sony
began marketing these DV format decks in
Europe in March 1996 and in the United
States in April 1997.
Sony Corporation Annual Report 1997
This video deck has a multi-picture function that allows users
to skim as many as seven background programs at once, in
addition to the current main channel selection.
When using the view-
finder, the new 8mm
camcorder Handycam
(left) has an 8-hour
continuous recording
capability, and the
new Digital Handycam
can record nonstop for
6-1/2 hours.
Electronics