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29
Sony Corporation Annual Report 1997
television season. In fall 1996, SPE sold the
hit comedy
Mad About You
to nearly all 230
major television stations across the United
States, joining the number one comedy
Seinfeld
as SPE’s second syndication sales
success in two years.
SPE’s game shows
Wheel of Fortune
and
Jeopardy!
have set the industry standard for
the past decade and have been renewed
through the 2002 season. SPE also maintained
its leadership in daytime programming with
top-rated soaps such as
The Young & the
Restless
and
Days of Our Lives
. In February
1997, SPE joined forces with Procter &
Gamble, another daytime programming
leader, to produce new serials for the U.S.
market as well as SPE’s growing array of inter-
national channels.
Sony Retail Entertainment Growth
Sony Retail Entertainment (SRE) continued to
expand during the year. In December 1996,
SRE marked the start of construction on
Metreon, a Sony entertainment center, at Yerba
Buena Gardens in San Francisco. Metreon is
scheduled to open in late 1998. The 350,000
square foot center will include a 15 screen
Sony Theatres complex, a 3D SONY•IMAX®
Theatre, a Sony Style store, interactive attrac-
tions, restaurants, and retail outlets.
Loews Theatres added sites and upgraded
locations to create a total of 66 new screens and
the second Magic Johnson Theatre complex
was unveiled in Atlanta, Georgia. Loews The-
atres currently operates a total of 980 screens in
144 locations throughout 16 states under the
Loews Theatres, Sony Theatres, Magic Johnson
Theatres, and Star Theatres banners.
Television’s top two game
shows,
Jeopardy!
and
Wheel of
Fortune
, have been renewed
through the 2002 season.
Technology meets commerce: SPE’s High Definition Center and the Acad-
emy of Motion Picture Arts and Sciences collaborated on the fully digital
restoration of Frank Capra’s 1928 silent film
The Matinee Idol
, underscoring
the renewable value of SPE’s vast filmed entertainment library. The restora-
tion showcased Sony’s unique ability to integrate hardware and software.
Metreon, a Sony entertainment center in San Francisco, will
present, under one roof, a wide variety of entertainment options
and the many wonders of Sony technology.