Sony 1997 Annual Report Download - page 15

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13
Sony’s DVD-Video player went on sale in the spring of 1997. It incorporates
sophisticated video processing and audio surround technology to deliver out-
standing picture and sound quality.
DVD-Video Players
The DVD-Video format places a full-length
movie with spectacular image and sound
quality on an optical disc the size of an audio
CD. Prospects for growth are excellent. The
company’s first DVD-Video players went on
sale in Japan and the United States in spring
1997. Drawing on Sony’s long experience in
the fields of optical devices and digital signal
processing, the players offer high image and
sound quality. Consumers will see players in
stores in 1997 in Asia, and in the spring of
1998 in Europe.
The advanced digital imaging technology
of the Sony Group is being utilized in creating
a steady stream of DVD software. Releases
include hit movies from Sony Pictures Enter-
tainment such as
Jumanji
,
In the Line of Fire,
and
Sleepless in Seattle
, as well as music titles
from Sony Music Entertainment Inc.
Digital Still Cameras
The market for digital still cameras is just start-
ing to take off. During the year, Sony intro-
duced a compact model with a lens that
rotates 180 degrees, a 1.8-inch LCD monitor,
and a built-in flash memory that holds up to
108 digital still images. Pictures can be
viewed on an ordinary TV or downloaded to a
PC for editing and processing.
The passport-sized Digital Handycam offers excellent picture and sound quality.