Sony 1997 Annual Report Download - page 7

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5
Sony Corporation Annual Report 1997
create businesses that integrate hardware and software to propose new
kinds of enjoyment. Digital satellite broadcasting and other emerging net-
work services present great opportunities for us. Music, movies, games, and
other content are essential to the development of these businesses. Here,
our enormous volume of software represents a great advantage.
What are your plans for the Pictures Group?
Our primary goal is to produce movies that are consistent with the Sony
philosophy, which means embodying dreams. We are also working to take
full advantage of Sony’s digital technology in the production of movies.
I think today’s movie industry depends too heavily on the United States.
We need to establish more global distribution channels. Once we reach the
point where we can provide a steady supply of movies, video software, TV programs, and other
content on a global scale, performance in our Pictures Group should become more stable.
What kind of company do you want Sony to be?
Basically, I want Sony to be a company that makes dreams come true for all the people we come
in contact with. We want to continue to supply products that fulfill the dreams of our customers
worldwide, for example. We also want to attract people with creative talent, such as musical
artists, movie directors, and game creators, and help them realize their own dreams. And this
process leads to the creation of new dreams.
Sony is entering fields of business that bring together an unprecedented variety of activities.
This is why we have to develop our own distinctive management methods. We are one of the few
companies in the world that has leading strengths in both electronics and entertainment. These
strengths enable us to develop businesses in a comprehensive manner. Spanning barriers between
nations and languages as well as the division between electronics and entertainment, our activities
are all driven by a common objective: to make dreams come true. While I am president, I intend
to expound further upon this image I have for the Sony of tomorrow, and to create a system to
promote the truly global management of this company.