Sony 1997 Annual Report Download - page 16

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14
This non-linear editing system allows the rapid compilation of
news programs. Images recorded by a Betacam SX camcorder
can be downloaded to the hard-disk drive in its VTR at four
times normal speed. This enables the instant replacement and
revision of visual material.
Conforming to IrDA
infrared transmission
standards, this digital
still camera can transmit
image data to a compat-
ible printer or PC without using a cable.
The DVCAM format digital VTR system can be connected to a non-linear
editing unit to perform video editing tasks with speed and accuracy.
Sony Corporation Annual Report 1997
Broadcast- and Industrial-Use
Video Equipment
« Digital Betacam »
Sony has been aggressively promoting the
digitization of broadcast- and industrial-use
video equipment, areas in which outstanding
picture quality is required. The company
reinforced this market leadership during the
year as sales of Digital Betacam VTRs climbed
worldwide, particularly in Europe. In January
1997, Sony received a significant order for a
digital video production system from ERTU,
the national broadcaster of Egypt. The order
included Digital Betacam VTRs, studio cam-
eras, and other studio equipment.
« Betacam SX »
The revolutionary Betacam SX system debuted
in late 1996. Sony developed this advanced
system specifically to enable the rapid pro-
duction and transmission of news programs
and other time-sensitive materials. The
Betacam SX system uses sophisticated digital
image compression technology. This allows
efficient non-linear editing by using a hard
disk in combination with a video tape. Play-
back compatibility with the Betacam SP
analog video standard adds still more conve-
nience. Japan’s Fuji Television Network Incor-
porated was among the major broadcasters to
purchase the new broadcasting system built
around Betacam SX VTRs and high-capacity
AV servers. Sony has also received orders for
two digital satellite broadcasting services
ASkyB in the United States and DIRECTV
JAPAN. Both of these broadcasting services
are scheduled to begin in the near future.
« Industrial-Use Digital Video Production Systems »
The company during the year launched a
DVCAM format digital VTR system for
industrial use. The system has playback com-
patibility with the consumer-use DV format.
Its major attributes include excellent picture
and sound quality, superior reliability, and the
ability to function in tandem with a non-linear
editing unit.