Sony 1998 Annual Report Download - page 11

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Annual Report 1998 Sony Corporation [9]
[ Feature Section—digital dream ]
Sony is making an effort to harness the full potential of digital technology for the purpose of providing enjoyment to
people around the world, with a concept called Digital Dream Kids. To achieve this digital dream requires a seamless
merging of content, hardware, and technology, which Sony is uniquely qualified to accomplish as a world leader in
each of these areas.
for making digital dreams come true Even in today’s digital age, people seek out the same kinds of entertainment
they have always enjoyed, such as great music, memorable films, and captivating games. Sony has a rich collection of
music, films, games, and other forms of entertainment content. What’s more, many talented experts such as musicians
and vocalists, film producers, game creators, and others produce this collection, and their collective efforts produce
a steady steam of exciting content. ✦ Content holds immense promise. Packaged media such as CDs and videos
represent just one channel for music, films, games, and other forms of entertainment to reach consumers. There are
other distribution channels including digital satellite, terrestrial, and cable broadcasting, and the Internet. All this
points to the potential of content as a means to convey emotions and dreams to audiences around the world. ✦ Sony
will continue to be a creative haven where the world’s most talented artists and creators can generate superior
content. At the same time, Sony will retain an aggressive stance in the dissemination of that content through digital
networks. All these efforts target a single goal of making digital dreams come true.