Sony 1998 Annual Report Download - page 13

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Annual Report 1998 Sony Corporation [11]
[ Feature Section—digital dream ]
for making digital dreams come true Content that originates from dreams should be enjoyed on hardware
conceived from dreams. Sony believes that these tools, which originate in dreams, should have creativity as well as
offer a variety of elements such as superior sound and picture quality, easy operation and portability, and an innova-
tive design and pleasing feeling. ✦ Throughout its history, Sony has been a source of unique products based on
advanced technology. Sony products have continuously surprised and intrigued customers over the years. The reason
lies in the superiority of each element including performance, ease-of-operation, and design. Sony is always trying to
exceed the expectations of customers. To this end, Sony conducts exhaustive studies to determine everything from
easy-to-use, sophisticated designs to the desired performance and functions of each product. ✦ During the year under
review, Sony launched a series of products including: Digital Handycam camcorders, MD Walkman models, and CD
Walkman portable CD players. All deliver high performance, low power consumption, and compact size. Other ex-
amples include the Wega Series of color TVs with the industry’s first flat-surface cathode ray tube, and the VAIO
notebook PCs, beautifully designed to be both slender and lightweight. These products have been well-received in the
market by satisfying customers through their excellent fundamental performance and elegant exteriors. ✦ In the field
of electronics, Sony remains dedicated to developing leading-edge technology and creating hardware that achieves
the highest standards possible by blending performance, quality, and design. This drive is central to our aim of making
digital dreams come true.