Sony 1998 Annual Report Download - page 8

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[6] Sony Corporation Annual Report 1998
[ Message From the President ]
Strategies to Foster Competitive Strengths and Growth
Today, Sony needs a competitive strategy to bolster existing businesses, and a growth strategy to guide us into new
fields of business.
Our competitive strategy aims to add more value to products through the digitization of audiovisual equipment,
our core business, and the fusion of this equipment with information technology. Reinforcing our supply chain, from
development, design, procurement, and production through logistics and sales, is another goal of this strategy. By
pursuing these objectives, we will continue to aim for higher earnings.
Key Themes at Sony
In each of the past two fiscal years, Sony has posted all-time-high sales and earnings. Even so, the company’s markets
present intensifying challenges. What direction should Sony go at a time like this? President Nobuyuki Idei addresses
this question in the context of three key themes.