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[26] Sony Corporation Annual Report 1998
Since the launch of the PlayStation game console in December 1994, Sony Computer Entertain-
ment (SCE) has actively promoted its business in Japan, North America, and Europe. As of March
31, 1998, cumulative production shipments to markets worldwide have reached 32.82 million
consoles and 236 million software units.
Large-Scale and Flexible Production Capabilities
A new model of the PlayStation game console went on sale in Japan in November 1997. The new
Dual Shock controller, which is supplied as a standard peripheral, can generate two types of
vibrations and allow improved control of the game, adding a new dimension to the realism of
video gaming. Further progress was made in reducing costs and raising production efficiency by
reducing the number of parts necessary to produce consoles. Backed by these efforts, SCE in-
creased monthly console output to 2 million units during the last three months of 1997 to meet
peak-season demand worldwide.
Broadening the Lineup of Game Software
The popularity of PlayStation is due to the breadth and high quality of games that are available
to consumers. Software publishers in Japan and overseas are releasing a continuous flow of
attractive titles for PlayStation. In Japan, Bio Hazard 2 by CAPCOM CO., LTD. and Derby Stallion
by ASCII CORPORATION were both major hits during the year under review. SCE’s Gran Turismo
and Minnano-Golf also sold about 2 million units and 1.5 million units, respectively. Following
the success in Japan early in 1997, Final Fantasy VII from SQUARE CO., LTD. was a smash hit in
North America and Europe.
Message From Top Management
During the 1997 year-end sales season, PlayStation game consoles posted top sales in Japan,
North America and Europe, exceeding past industry records. SCE intends to sustain the momen-
tum and further expand its market. In February 1998, SCE announced the development of a
miniature-size PDA (Personal Digital Assistant) for personal entertainment. Preparations are
under way with the aim to launch the PDA during the coming winter season in 1998. By bringing
new ways of fun and enjoyment to homes and individuals, SCE will attract new customers to
further expand the market for computer entertainment.
[ Game ]
Teruhisa Tokunaka
President and Chief
Executive Officer
Sony Computer
Entertainment Inc.
Review of Operations