Sony 1998 Annual Report Download - page 7

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Annual Report 1998 Sony Corporation [5]
In January 1998, Sony reorganized its ten-company structure in the Electronics business
to make operations more efficient and better able to adapt to the proliferation of networks.
One action was the merger of the two companies in charge of broadcast- and professional-use
equipment to form the Broadcasting & Professional Systems Company. Another action was the
establishment of the Digital Network Solutions Company. This new organization encompasses
broadcasting and reception systems for digital satellite broadcasts and digital TV, and net-
work-related businesses.
In April 1998, we created Corporate IS Solutions, a new organization whose task is to
drastically realign and upgrade our information network systems including construction of
Sony’s global supply chain. To bolster quality assurance activities, we adopted the Six Sigma
method and began applying it to all management processes in September 1997.
Through these steps, Sony is assembling a quality management system and infrastruc-
ture that is both efficient and capable of swiftly adapting to change.
The Sony Mission
Since its inception, Sony has constantly created markets and proposed new lifestyles. Our
mission is to offer the opportunity to create and fulfill dreams to all kinds of people, includ-
ing shareholders, customers, employees, and business partners. We pledge to continue to
take on the challenge of preserving Sony’s position as a unique and creative company.
May 7, 1998
Norio Ohga Nobuyuki Idei
Chairman and Chief Executive Officer President and Co-Chief Executive Officer
Norio Ohga Nobuyuki Idei
Chairman and Chief Executive Officer President and Co-Chief Executive Officer