APC 2011 Annual Report Download - page 178
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176 2011 REGISTRATION DOCUMENT SCHNEIDER ELECTRIC
CONSOLIDATED FINANCIAL STATEMENTS
5NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
12.2 – Trademarks
At December31, 2011, the main trademarks recognised were as follows:
Dec.31, 2011 Dec.31, 2010
APC 1,406 1,382
Pelco 388 370
Clipsal 200 194
MGE 167 167
TAC 82 101
Juno 88 86
Digital 54 50
Other 144 76
NET 2,529 2,426
Brands recognised on acquisition realized in 2011 (Telvent, Luminous, Steck) amount to EUR78million. They are recorded in line O ther.
The migration of the Group’s brands towards the Schneider Electric brand (One Brand project) has led to the amortisation from January1,
2010 of the Xantrex, TAC and MGE brands over a six-year period. The corresponding amortisation expense totaled EUR57million over
theyear.