Coca Cola 2003 Annual Report Download - page 107

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GLOSSARY (Continued)
Serving: eight U.S. fluid ounces of a finished beverage.
Syrup: concentrate mixed with sweetener and water, sold to bottlers and customers who add carbonated water
to produce finished carbonated soft drinks.
Total Capital: share-owners’ equity plus interest-bearing debt.
Total Market Value of Common Stock: stock price as of a date multiplied by the number of shares outstanding as
of the same date.
Unit Case: unit of measurement equal to 192 U.S. fluid ounces of finished beverage (24 servings).
Unit Case Volume, or Volume: the number of unit cases (or unit case equivalents) of Company trademark or
licensed beverage products directly or indirectly sold by the Coca-Cola system to customers. Volume primarily
consists of beverage products bearing Company trademarks. Also included in volume are certain products
licensed to our Company or owned by our bottling partners, for which our Company provides marketing support
and derives profit from the sales. Such products licensed to our Company or owned by our bottling partners
account for a minimal portion of total unit case volume.
104