Coca Cola 2003 Annual Report Download - page 60

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
The Coca-Cola Company and Subsidiaries
NOTE 1: ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
enterprise; or product issues such as a product recall. In addition, policy concerns particular to the United States
with respect to a country in which the Company has operations could adversely affect our operations.
Our Company monitors our operations with a view to minimizing the impact to our overall business that
could arise as a result of the risks inherent in our business.
Revenue Recognition
Our Company recognizes revenue when title of our products is transferred to our bottling partners or
our customers.
Advertising Costs
Our Company expenses production costs of print, radio, television and other advertisements as of the first
date the advertisements take place. Advertising expenses included in selling, general and administrative
expenses were approximately $1.9 billion in 2003, approximately $1.8 billion in 2002 and approximately
$2.0 billion in 2001. As of December 31, 2003 and 2002, advertising production costs of approximately
$190 million and $170 million, respectively, were recorded in prepaid expenses and other assets and in
noncurrent other assets in our balance sheets.
Stock-Based Compensation
Our Company currently sponsors stock option plans and restricted stock award plans. Refer to Note 13.
Prior to 2002, our Company accounted for those plans under the recognition and measurement provisions of
APB Opinion No. 25, ‘‘Accounting for Stock Issued to Employees’’ (‘‘APB No. 25’’) and related interpretations.
No stock-based employee compensation expense for stock options was reflected in net income for the year
ended December 31, 2001, as all stock options granted under those plans had an exercise price equal to the fair
market value of the underlying common stock on the date of grant. Effective January 1, 2002, our Company
adopted the preferable fair value recognition provisions of Statement of Financial Accounting Standards
(‘‘SFAS’’) No. 123, ‘‘Accounting for Stock-Based Compensation.’’ Our Company selected the modified
prospective method of adoption described in SFAS No. 148, ‘‘Accounting for Stock-Based Compensation—
Transition and Disclosure.’’ Compensation cost recognized in 2003 and 2002 is the same as that which would
have been recognized had the fair value method of SFAS No. 123 been applied from its original effective date. In
accordance with the modified prospective method of adoption, results for years prior to 2002 have not been
restated.
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