McDonalds 2008 Annual Report Download - page 11

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On the Move
For Today’s
Busy Lifestyles
Easy access all day long
More than ever, today’s busy, time-pressed consumers want the great taste
of McDonald’s when, where and how they choose. We’re making it
easier with convenience initiatives such as drive-thru, cashless payments,
and extended or 24-hour service.
Restaurants with drive-thrus consistently achieve higher sales and returns.
So, we’re seizing opportunities to make McDonald’s even more
convenient by building more drive-thrus to support increasingly mobile
populations in countries like China, Japan and Russia. We’re also
working to optimize drive-thru speed and efficiency by repositioning crew
and equipment in countries such as the U.S., U.K. and Germany.
Early birds and night owls get hungry, too. Opening earlier and closing
later helped accelerate the growth of our breakfast and late-night
businesses in many markets. Today, about 80% of U.S. restaurants are
open by 5 a.m. and 40% are open 24/7. In Europe, nearly 80% of our
restaurants open early or stay open late.
We continue to build our momentum in the growing breakfast category.
Great coffee and new products such as the Bacon Roll in the U.K.
are driving sales, while we’re creating new fans of portable, quick - service
breakfast in China, Japan and Singapore. Today, customers can get
breakfast in about 70% of our restaurants in Asia/Pacific, Middle East
and Africa.