McDonalds 2008 Annual Report Download - page 8

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On the Menu
For Great Taste
and Variety
Food options to feel good about
Whether you prefer beef or chicken, salads or sandwiches, breakfast
or desserts, there’s something for every appetite and occasion at
McDonald’s. In every country, our menus balance classic favorites with
new tastes and local flavors. We’re also a beverage destination with
offerings such as sweet tea, juices and McCafé coffees.
Customers — especially parents — are taking notice of the great-tasting,
feel-good choices we’ve introduced in recent years, from flavorful
Premium Salads and Snack Wraps to fresh Apple Dippers in the U.S.
and Corn Cups in China. Research tells us that customer perceptions
of our food’s nutritional content have improved in many markets. In the
U.S., one of every three Happy Meals sold now includes either milk,
water or Apple Dippers. We also engage kids’ minds, bodies and spirits
with Happy Meal promotions like “One Minute to Move It” from
DreamWorks Animation’s Madagascar: Escape 2 Africa,
™
which challenged
them to take a moment to have fun and be active.
New products can broaden our appeal, but the great taste of our core
menu is still the primary driver of our business. Promoting classic favorites
like the Big Mac, Quarter Pounder, Chicken McNuggets and our World
Famous Fries continues to generate significant sales growth, as we saw
with the 40th Anniversary celebration of the Big Mac in 2008.
Madagascar: Escape 2 Africa™ ©2008 DreamWorks Animation LLC