McDonalds 2008 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2008 McDonalds annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 64

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64

Big Flavors,
Small Prices
In France, we refreshed the
P’tit Plaisirs range of small
sandwiches by developing
more sophisticated flavors,
such as the Provençal and
Oriental, and then promoting
their delightfully low prices.
A Lot for a Little
Cheeseburger fans in the U.S.
now have more great choices.
The McDouble, with two beef
patties and one slice of cheese,
is the new star of the Dollar
Menu, while the classic Double
Cheeseburger with two slices
of cheese remains a best seller.
Value on the Go
In Japan, we e-mail the latest
offers directly to more than
10 million customers, which
is more efficient than
traditional coupons. More than
150,000 customers use their
mobile phones to pay for their
McDonald’s meals.