McDonalds 2008 Annual Report Download - page 14

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A comfortable place to connect
Modern and familiar, our restaurants are places customers want to be.
Since 2003, more than 40% of our traditional restaurants worldwide
are new or have undergone a major remodel. New decors created by our
U.S. and European Design Studios incorporate natural lighting and
materials, contemporary colors, and elements such as community tables,
McCafés, WiFi and digital technology.
The McDonald’s experience continues to be in demand given the menu
choices, convenience and value we offer. To satisfy this demand, we
continue to build new restaurants in our major markets such as the
U.S., Japan and Germany, as well as in high - potential countries like
China and Russia.
When considering a new restaurant or rebuild, we analyze the trading
area and competitive data to make the best decisions about the location
and building features. We focus on what works best for customers and
crew and how we can increase capacity in the drive-thru, at the front
counter and in the dining room. These targeted efforts help us achieve
better returns in both new and existing restaurants.
On the Map
As a Place
to Gather