McDonalds 2008 Annual Report Download - page 9

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Iconic Salads
Around the world, our premium
salads add variety, freshness
and quality to our menu. In
Europe, they appeal to both
men and women and are now
even more irresistible in their
new packaging.
Beverage
Destination
Cappuccinos, lattes and mochas
are part of our delicious lineup of
new McCafé specialty coffees.
Available at the front counter
and drive-thru, McDonald’s can
now provide express service
to espresso lovers throughout
the U.S.
Say Mmmmm
In Europe, the unique beef taste
and real ciabatta bread of
The M from McDonald’s has
boosted our image for innovation
and quality. This new burger has
driven sales in several European
countries, including France,
Germany and the U.K.