McDonalds 2008 Annual Report Download - page 17

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Compelling value across the menu
Value for the money has become even more important to consumers. For
some, this means every day low prices as found on the Dollar, Value Picks
or 100 Yen Menus. For others, it means surprisingly affordable premium
products like salads, sandwiches or specialty coffees. No matter your
McDonald’s favorite, we work to provide it to you at a great value.
Consumer desire for greater portability and snacking choices has spurred
the popularity of mid-tier products such as Snack Wraps in the U.S., Europe
and Japan, P’tit Plaisirs in France, Little Tasters in the U.K. and El Placer
Del Momento in Latin America. Priced between value and classic menu
offerings, these smaller-serving-size platforms offer a variety of tastes
perfect for a lighter meal or quick snack.
Compelling value requires the right balance of quality and price. McDonald’s
collaborates with suppliers to obtain fresh, high-quality ingredients
for our products while, at the same time, leveraging our size and scale
to achieve cost savings. We’re also using fresh food imagery on our new
global packaging to communicate our commitment to quality.
On the Money
All Day
Every Day