McDonalds 2008 Annual Report Download - page 5

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communities. Our managers and crew are serving
customers better than ever, as measured through
our Customer Satisfaction Opportunity scores.
Our unparalleled global supply chain enables us
to obtain the quality and quantity of ingredients we
need at competitive and predictable prices. The
collaborative relationship we have with our suppliers
is a true competitive advantage, especially in today’s
environment, and a key reason why we continue to
achieve industry-leading restaurant-level profitability.
CASH GENERATED BY OPERATIONS
06
07
08 $5.9
$4.9
$4.3
In billions.
And our talented, experienced employees, led by
President and Chief Operating Officer Ralph Alvarez
and his global management team, have kept
McDonald’s strategically focused on the Plan to Win.
In addition, strong financial management contributes
to our profitability and returns. Whether it involves
controlling our costs or investing to grow our
business, McDonald’s disciplined approach provides
flexibility and strength in these unprecedented
financial markets. This is reflected in our healthy
balance sheet and the highest credit rating in the
restaurant industry, which allows us to have ready
access to capital when we need it. Our financial
strength is also a positive for our owner/operators
and suppliers, who continue to have access to the
credit needed to reinvest in their businesses.
CASH RETURNED TO SHAREHOLDERS
06
07
08 $5.8
$5.7
$4.9
T
hrough dividends and share repurchases. In billions.
We believe the strategies we have in place continue
to be exactly right for our business … and, in
the future, will enable us to seize opportunities
when others can’t.
I am immensely proud to be a part of this McDonald’s
team. Six years ago, to recall Mr. Edison, we did not
let opportunity pass us by. We rolled up our sleeves
and worked together to restore pride and prosperity
to the McDonald’s brand. Looking ahead to 2009
and beyond, I am confident we will maintain our
momentum by continuing to focus on our customers,
our restaurants and our strategy of being “better,
not just bigger.”
As always, thank you for your investment in McDonald’s.
We appreciate the trust you have in our Company,
and we are working hard to keep it.
Sincerely,
Jim Skinner
Vice Chairman and CEO
McDonald’s Corporation Annual Report 2008 3