McDonalds 2008 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2008 McDonalds annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 64

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64

On the Mark
For a Great
Experience
Satisfying every customer, every time
Whether in the drive-thru or at the front counter, customers are looking for
simple, easy and enjoyable McDonald’s experiences. We work to satisfy
them by accurately serving hot, freshly prepared food with fast and
friendly service in a clean and attractive restaurant. We consistently
measure restaurant performance in these areas and address improvement
opportunities with new training, equipment and processes. In 2008, we
improved our customer satisfaction scores for both drive-thru and dine-in
experiences in nearly all our key markets around the world.
Our back-to-basics focus also includes food improvement teams working
around the world to ensure restaurants adhere to our strict food
quality standards, while an emphasis on better shift management helps
our restaurants run more smoothly all day long.
To maximize the effectiveness of our equipment and processes, it’s essential
we have well-trained and motivated crew and managers. So, we continue
to strengthen our hiring, orientation and training practices, as well as
provide workplace flexibility in our restaurants to attract and retain quality
employees. The data is clear: restaurants with higher levels of employee
commitment create more satisfied customers and, in turn, higher sales
and profits.