Sony 2004 Annual Report Download - page 13

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11
Sony
Products File
01–06
A look inside Sony’s DNA
“To establish an ideal factory that stresses a spirit of freedom and open-
mindedness, and where engineers with sincere motivation can exercise their techno-
logical skills to the highest level”
This statement of the purpose of incorporation from Sony’s Founding Prospectus
continues to define “Sony’s DNA,” guiding the activities of Sony engineers who
develop new technologies and products. Today, those tackling the challenge of
devising new Sony products are motivated by a single thought—to create unique
products that inspire and bring joy to consumers. The following pages take a close
look at some of these products through interviews with the developers who helped
bring them to life.