Sony 2004 Annual Report Download - page 38

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36
04
03
02
4,897
41
4,940
–1
5,286
–35
売上高
営業利益（損失）
TelevisionsVideoAudio
Principal Products
Home audio, portable audio, car audio
and car navigation systems
Fiscal Year in Review
Sales decreased 9%, owing to declining
prices for MD Walkmans, CD
Walkmans and other portable audio
products as well as a contraction in the
overall home audio market.
Principal Products
Video cameras, digital still cameras,
video decks, DVD players/recorders and
set-top boxes
Fiscal Year in Review
Sales advanced 11%, mainly due to
higher unit sales of the Cybershot
digital still camera, a consequence of
market expansion, and our full-scale
entry into the DVD recorder market
during the period.
Principal Products
CRT televisions, projection televisions,
plasma televisions, LCD televisions, PC
projectors, computer displays and CRTs
Fiscal Year in Review
Sales declined 4%, due to a significant
decline in sales of CRT televisions. In
contrast, there was a large increase in
sales of flat panel televisions, including
plasma televisions and LCD televisions,
and Grand Wega LCD projection
televisions.
Description of Business
The Electronics segment consists of
the following categories: Audio,
Video, Televisions, Information and
Communications, Semiconductors,
Components and Other.
Fiscal Year in Review
•Segment sales slipped 1% due to a
significant decline in intersegment
sales to the Game segment that
resulted from the outsourcing of
PlayStation 2 (PS2) game console
production in China. However, sales
to outside customers increased 5%
compared with the previous year.
•Major contributors to the growth in
sales to outside customers were
cellular phones, mainly to Sony
Ericsson, Cybershot digital still
cameras and flat panel televisions.
•The segment recorded an operating
loss, despite the rise in sales, owing
to an increase in restructuring
expenses and falling sales prices.
Electronics
Sales and Operating Income (Loss)
(Billion ¥)
(Year ended March 31)
Sales to Outside Customers
(Billion ¥)
(Year ended March 31)
Sales to Outside Customers
(Billion ¥)
(Year ended March 31)
Sales to Outside Customers
(Billion ¥)
(Year ended March 31)
http://www.sony.net/electronics/
624
747 683
02 03 04
948
847 851
02 03 04
917
984 950
02 03 04
At a
Glance:
Sales
Operating Income (Loss)
Operating Performance Highlights