Sony 2004 Annual Report Download - page 37

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35
Lance Lee
Sony, a brand
that I can trust
I choose Sony for many reasons
My first Sony product was a color television in a wooden cabinet. Since
then, I have purchased many other products made by Sony, including a
video cassette recorder, tape cassette player and MD player. Sony
products are easy to use and built to last. Come to think of it, I’ve been
using the same Sony television at work for 15 years. I probably use my
video camera the most often, though. I use it to record business presen-
tations and meetings. I like the stylish design of the video camera and
the wide choice of colors.
The “Lance Lee Method” for recording athletics
I bought my first Sony video camera in the early 1980s. It was quite heavy
then. I’m now on my third video camera – Handycam. As I record the
children’s movements during gymnastic classes, the video camera’s light
weight and usability are of utmost importance. When I follow their
movements with the video camera, I place it in my hand to keep it steady.
When I want to record an entire scene, I hold the camera over my head,
tilting the monitor downward so that I can watch what I’m shooting.
A quality image
The name Sony is associated with quality. Although Sony products are
sometimes a little pricey, the company’s proven track record is a sure
sign of its products’ reliability. Sony’s customer service is also very
dependable and Sony parts are readily available anywhere, so you can
keep on using Sony products without ever having to worry.
Lance Lee
Born in 1952, Lance Lee first came to Japan
about 30 years ago. After working for an
investment company, in 1977 he became a
physical education instructor at a number of
international schools in Tokyo, including the
American School in Japan, International School of
the Sacred Heart and Aoba International School.
In 2003, he served as the President of the
American Chamber of Commerce in Japan.
Currently, he manages IGC Japan Ltd., a
gymnastics program for children, and The
Resource Group, an organization that recycles
medical equipment.
IGC Japan URL: http://www.igcjapan.com/
Previously President of the American Chamber of Commerce in
Japan, Mr. Lance Lee currently manages a gymnastics program
for children that aims to foster self-esteem and confidence. He
is full of praise for Sony’s technology and brand.