Sony 2004 Annual Report Download - page 7
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5
“Transformation 60” is a road map for
transforming Sony into a global
company of the 21st century for the
year 2006, Sony’s 60th anniversary
Transformation 60
“Transformation 60” — a group-wide mid-term
corporate strategy
“Transformation 60” has set in motion sweeping reforms
for the entire Sony Group. The objective is to ensure that
Sony remains as one of the world’s leading consumer
brands in the 21st century by developing attractive
products, content and services.
• Initiate reforms to improve Sony’s profitability
• Execute growth strategies by clearly defining Sony’s business
categories and focusing the allocation of strategic technological
and management resources