Sony 2007 Annual Report Download - page 11

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“Sony United”
“Sony United” was introduced as an internal slogan in Sony’s mid-term
corporate strategy announced in September 2005. Since then, we have
implemented a variety of measures aimed at “uniting” Sony, including
promoting teamwork, cooperation and the marriage of key resources.
In this year’s special feature, we take a look at some of these measures in
interviews with key members of Sony’s management team.
Sony’s extensive portfolio includes a diverse range of businesses,
including electronics, games, motion pictures and music. We invite you to share
in what will become as we “unite” our various businesses, people, content and
hardware, and technology and services and transform into a new Sony.