Sony 2007 Annual Report Download - page 7

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5
ensure that any product safety or quality problems we identify going forward will be swiftly
addressed.
The successes of the past year were achieved by the thousands of Sony employees who work
tirelessly to enhance the Sony brand. A number of key appointments were made which contributed
to our success. Within the Electronics segment, Dr. Chubachi and I named Executive Deputy
President Katsumi Ihara to the position of Officer in charge of the Consumer Product Group and
promoted Executive Vice President Yutaka Nakagawa to the position of Executive Deputy
President, Officer in charge of the Semiconductor and Component Business Group. In the Game
segment, we announced the promotion of Kaz Hirai from President and CEO of Sony Computer
Entertainment America Inc. to President and Group CEO at Sony Computer Entertainment Inc.
These individuals are but a few examples of superior executives assuming broader responsibilities
in our growing company, and interviews with each of them are included in this annual report.
As we look forward to the year ahead, there are many initiatives under way. First and foremost,
we must achieve all of the goals we outlined in September 2005 for completion by the end of
fiscal year 2007. Sony’s executives and employees are united in this effort.
Second, we will continue to champion those products and services most in demand by the
consumer and most likely to drive shareholder returns. Future investments will be weighed
cautiously to be certain that they are focused on high return opportunities, and we will continue
our stringent focus on product quality and innovation.
Third, having nearly accomplished our revitalization plan, we must focus again on profitable
growth. Sony has many competitive advantages that we must harness. For example, Sony is the
only company to participate in the entire high definition (HD) value chain, from the lens to the
screen. From capturing images with our professional cameras, digital cameras, single lens reflex
cameras or video cameras to editing images on our VAIO™ computers or displaying the images
on our BRAVIA televisions or digital 4K projectors for movie theaters, no company offers as many
Full HD products as Sony. Complementing these products are our Blu-ray Disc players (both
stand-alone and in PS3) and all of the HD content we possess in Sony Pictures Entertainment
Inc. As content and technology converge, Sony is uniquely positioned to capitalize on this trend
and to create innovative new products and services. Our software and hardware engineers,
together with the managers of all of our digital content are united in this effort as well.