Sony 2007 Annual Report Download - page 57

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54
Climate Savers Program
signatory ceremony
New Sony headquarters
in Tokyo
54
Environmental Activities
With the aim of making a meaningful contribution to the creation of a sustainable society, we
formulated the Sony Group Environmental Vision and are promoting environmental
management activities group-wide. By establishing a unified environmental management
system, based on ISO 14001 standards, for our operations worldwide, we have created an
effective means of monitoring and managing our progress toward globally consistent
environmental objectives.
Global Warming Countermeasures
Sony continues to implement measures to reduce emissions of the greenhouse gases credited
with causing global warming. As one of these initiatives, in July 2006 we joined the Climate
Savers Program, a program organized by the World Wide Fund for Nature (WWF), an
international nongovernmental organization (NGO). We have concluded agreements with
the WWF that commit us to global targets for absolute greenhouse gas reductions and are
promoting related efforts.
Environmentally Conscious Products
We are endeavoring to lower the environmental impact of our products by reducing resource
utilization and operating and standby power consumption, as well as managing chemical
substance content.
Our BRAVIA™ LCD televisions, for example, feature Live Color Creation™, a wide color
gamut backlight system1 that reproduces high-purity spectral colors, which not only achieve
more realistic colors but also substantially lower power consumption. In the BRAVIA X series,
the KDL-46X2500 model reduces annual electric consumption by approximately 25%2 by
automatically modulating backlight and screen brightness to match image and background
brightness.
These efforts have not gone unrecognized. In February 2007, we were the first consumer
electronics and entertainment company awarded the Sustainable Energy Europe Award by
the European Commission.
1Not applicable to some models
2Comparison with the 46-inch KDL-46X1000 model
Reducing the Environmental Impact of Sony Facilities
We are making progress in reducing energy consumption and ensuring more efficient resource
use at our business facilities. Our new headquarters building, completed in October 2006,
utilizes a high-efficiency heating system developed and introduced jointly with a specialized
manufacturer of such systems for industrial use, as well as efficient application of unused
energy. In addition to planning for carbon dioxide (CO2) emission reductions directly from the
construction stage, we have worked to reduce energy consumption since moving into the
building. Consequently, we expect the building to produce 40%3 fewer CO2 emissions than
conventional buildings.
3 Based on Sony data
BRAVIA™ X series LCD television
(KDL-46X2500 model)