Sony 2007 Annual Report Download - page 40

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37
Expanding the PlayStation®2 and PSP® (PlayStation®Portable)
Businesses
In the fiscal year ending March 31, 2008, SCE will place emphasis on expanding its PS2
and PSP® businesses, as well as on accelerating market penetration of PS3. Since PS2’s
release more than eight years ago, cumulative shipments worldwide have surpassed 120
million, topping the record set by the first-generation PS. Last fiscal year (the year ended
March 31, 2007), PS2 shipments exceeded initial forecasts, totaling approximately 14.2
million units, while shipments of PS2 software reached 193 million units, making PS2 the
top home console platform for the period in terms of annual shipments. Sales have remained
brisk into the current fiscal year, particularly in Europe and North America, leading SCE to
anticipate that PS2’s life span will exceed that of the original PS. In addition to enhancing
its lineup of PS2 software titles, SCE will market PS2 with new titles from SCE WWS and
third-party developers, thereby promoting even broader market acceptance.
More than two years have passed since the December 2004 launch of PSP®. As of
March 31, 2007, SCE had shipped a cumulative total of 25 million units worldwide, while
cumulative shipments of PSP® software exceeded 100 million units. In Japan, the platform’s
growth was accelerated through such efforts as introducing new color variations and
expanding its software lineup. The platform also recorded its first software title to sell over
1 million units. In North America and Europe, a remarkable software lineup helped to
maintain solid sales even after the end of the year-end shopping season, and sales were
further enhanced by a price reduction in April 2007. Factors such as these have led to the
steady growth of the PSP® platform worldwide. In the fiscal year ending March 31, 2008,
SCE plans to cultivate new markets for PSP® by expanding its software lineup and offering
new ways to interact with PS3.
Going forward, SCE will continue to expand and enhance its PS2, PSP® and PS3
platforms by offering new experiences in computer entertainment that integrate games,
music and movies.
PlayStation®2
PSP® (PlayStation®Portable)
©2004 2005 2006 Sony Computer Entertainment Inc. All rights reserved. MotorStorm is a trademark of Sony Computer Entertainment Europe. ©2007
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