Sony 2007 Annual Report Download - page 35

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32
outstanding sound quality and high-resolution video playback in a small, lightweight package
featuring simple operability that takes advantage of the large screen.
In the home audio area, we launched the latest NET JUKE™ hard disk component stereo
system. Consumers can download music from CDs and MDs, radio, online music download
services and analog sources and store it on the NET JUKE’s hard drive, listen to this music
at high-fidelity levels and transfer it at a high speed to a Walkman® or other portable music
player, making it possible for consumers to take their music wherever they go.
Reflecting robust sales of VAIO computers, particularly in Europe, computer shipments
rose 8%, to approximately 4 million units, in the fiscal year ended March 31, 2007. During
the period, we launched the VGX-TP1 Living Room PC, which can be connected to a television
using a single High Definition Multimedia Interface (HDMI) cable, offering a whole new approach
to video entertainment. Installed next to a television, this unit enables users to access the
Internet and enjoy photographs and other video content stored on their computer with an
easy-to-use remote control. Going forward, Sony will strive to ready itself for the time when
every person has their own PC by responding to increasingly diverse customer needs with
new VAIO models that are a joy to own.
Sony Ericsson Mobile Communications AB, established in October 2001 as a 50–50 joint
venture between Sony Corporation and LM Ericsson, achieved record-high shipments, sales
and net income in the fiscal year ended December 31, 2006, reflecting brisk sales of
Cyber-shot- and Walkman®-branded mobile phones.
Efforts to respond to the increasingly varied needs and lifestyles of its customers by
expanding its product portfolio, particularly by introducing attractive new mid-tier models,
enabled Sony Ericsson to grow its business in Europe, as well as in emerging markets in
Latin America and the Asia Pacific region. Total shipments of mobile phones amounted to
74.8 million units, including 17 million Walkman®-branded music-enabled units. Sony
Ericsson’s goal is to become one of the top three players in the industry, and believes the
momentum it established in the period under review makes this an achievable ambition.
Walkman® A series
NW-A808
Cyber-shot mobile phone
K810