Sony 2007 Annual Report Download - page 8

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6
The current fiscal year will be important for our Game division. In addition to our hardware
engineers bringing down the cost of the cutting-edge technologies inside PS3, we have plans in
motion for the PSN to serve as a portal for game, movie and music content as well as a free,
global network for interactive gamers. We will also significantly expand our lineup of software for
the platform, and we have already announced the creation of PLAYSTATION®Home, an online
community where PS3 players can meet and interact in a virtual world. This virtual world will
present an exciting opportunity for Sony and its partners.
Sony has also launched a global marketing partnership with FIFA (Fédération Internationale de
Football Association) as an official sponsor of more than 40 FIFA events, including the FIFA World
Cup™ due to be held in South Africa in 2010 and South America in 2014. The FIFA partnership is
a marketing platform with truly global reach and a unique opportunity to showcase all that Sony
has to offer to consumers worldwide.
Despite the challenges we faced over the past year, Sony’s brand remains strong in the hearts
and minds of consumers. In the United States, we were No. 1 in the Harris Interactive® poll of
brands for the seventh consecutive year. In addition, AlixPartners LLP, in its survey of consumers
across all demographics in the United States, ranked Sony as the No. 1 most powerful brand in
its Brand Power Index. The strength of the Sony brand is not just a source of great products, but
also a distinct competitive advantage and one we work hard every day to maintain.
As we complete the transition from revitalization to driving long-term growth, we believe that
dawn is breaking on a new day at Sony. We serve large and growing markets with an array of
products and services most in demand by consumers. Our varied businesses complement each
other and present opportunities to create shareholder value that are unique to Sony.
On behalf of all of the employees at Sony, I would like to express our thanks for your continued
support of the company.
May 15, 2007
Howard Stringer
Chairman and CEO
Representative Corporate Executive Officer