Sony 2007 Annual Report Download - page 49

Download and view the complete annual report

Please find page 49 of the 2007 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 117

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117

46
R&D Highlights for the Fiscal Year Ended March 31, 2007
New Agreements
Sony joined an alliance of industry-leading consumer electronics and telecommunications
companies from Japan, Korea, Europe and North America in March 2007 to establish the
Open IPTV2 Forum. The organization will set a single global standard for Internet protocol
television (IPTV) technologies to deliver video content via networks. In this forum, the alliance
members will develop technology to offer consumers easy access to the content and services
offered by various providers via mobile and home electronics.
2A system in which television programming, movies and other content are delivered via a network using
Internet protocols
R&D Achievements
At the 2007 International CES (Consumer Electronics Show), held in January 2007 in Las
Vegas, we unveiled two next-generation television prototypes employing OLED displays—a
27-inch Full HD model and an 11-inch wide super video graphics array (SVGA) model. The
displays in these models achieve a high contrast ratio of 1,000,000:1, peak luminescence
above 600 candelas per square meter and a performance second to none among existing
technologies. The 27-inch display panels are only 10 millimeters at the thinnest point and
the 11-inch displays are only three millimeters. Going forward, we will ramp up this technology
for mass production of panels for medium-sized and large televisions.
At a technology conference in May 2007, we announced the world's first full-color OLED
display using organic thin-film transistors mounted on a plastic substrate. This technology
will pave the way for flexible displays. Going forward, this technology and others like it will
also allow us to develop groundbreaking new products.
Against the backdrop of ever-widening distribution of digital content, such as music and
movies, we developed a new proprietary encryption algorithm called CLEFIA as an enabling
technology for copyright protection and personal authentication processes. This algorithm
achieves higher levels of security using fewer computations than existing algorithms, making
it suitable for use with smart cards or mobile devices with hardware mounting constraints.
We are preparing to use CLEFIA in various products, providing consumers with the greater
peace of mind that comes with enhanced security features.
46
Full-color OLED display using thin-film transistors
mounted on a plastic substrate