Sony 2007 Annual Report Download - page 37

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34
PLAYSTATION®3
Sony’s Game business centers on consumer game consoles and software offered by
Sony Computer Entertainment Inc. (SCE). Following the launch of the first-generation
PlayStation® (PS) in 1994, SCE developed and launched the advanced computer
entertainment systems known as PlayStation®2 (PS2) and PSP® (PlayStation®Portable).
In addition, in the fiscal year ended March 31, 2007, PLAYSTATION®3 (PS3) was launched
in markets around the world, and is expanding the realm of computer entertainment,
including network services and other capabilities.
PLAYSTATION®3 Launched Worldwide
Launched in Japan on November 11, 2006, then successively in North America and some
Asian countries on November 17, 2006, and in Europe on March 23, 2007, the PS3 platform
is expanding. Despite the impact of a production delay for a key PS3 component, SCE
succeeded in shipping a total of 5.5 million units worldwide during the fiscal year. For the
European launch, SCE took advantage of the four months following the Japanese/North
American launches to assemble an initial hardware shipment of 1 million units and
approximately 30 software titles, thereby transforming PS3 into its most successful platform
launch yet in Europe.
To date, approximately 100 titles have been introduced for the PS3 worldwide, including
hits like MotorStorm™ by SCE World Wide Studios (SCE WWS), which has sold more than 1
million copies. Reinforcing SCE WWS’s software development capabilities has helped to
create a steady stream of first-party titles that are driving sales of the PS3 platform.
Network capabilities have added another dimension to the PS3 franchise. More than 1.8
million PS3 users have registered for PLAYSTATION®Network (PSN), an online service
providing access to a wide variety of content. PSN not only allows basic messaging and
video chat services but also provides online gaming, additional PS3 game titles and a Game
Archives download service that enables users to enjoy legacy PlayStation® titles on both
PSP® and PS3. We are continuing to expand the ways in which the network-enabled PS3
can be enjoyed by enhancing software offerings and providing a wide range of other content
and services.
MotorStorm™
http://www.playstation.com/
Game