Sony 2007 Annual Report Download - page 28

Download and view the complete annual report

Please find page 28 of the 2007 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 117

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117

25
Sony United
P!NK PSP®
Voting site for ad song audition
Collaboration in the Music Business
Experiencing P!NK on your pink PSP®: SONY BMG and Sony
Computer Entertainment demonstrate “Sony United”
Constantly evolving and always original, P!NK is a SONY BMG MUSIC ENTERTAINMENT artist whose
music is outrageous but genuine, opinionated but honest, beautiful and feminine but never vulnerable.
Capitalizing on P!NK’s universal appeal, Sony Computer Entertainment Europe launched a limited
edition P!NK PSP® Value Pack in October 2006. The Pack contained exclusive UMD™ Video featuring
P!NK’s latest and best music videos: Stupid Girls, Who Knew and U + Ur Hand. This unique
collaboration with the popular artist also made it possible for P!NK PSP® owners registered at
yourpsp.com/pink to download exclusive content such as P!NK’s video diary of her tour across
Europe. The collaboration created a unique entertainment experience, expanding the PSP® lineup
and P!NK’s fan base. In doing so, it demonstrated the true power of Sony United.
SMEJ and Sony Ericsson: Collaborating to Discover New Music
Sony Music Entertainment (Japan) Inc. (SMEJ), which enjoys a well-established reputation for fostering
the development of new artists, is collaborating with Sony Ericsson Mobile Communications
Japan, Inc. to audition up-and-coming musical talent with the aim of developing a new song for use
in a television advertisement for the W51S, a new mobile phone model developed by Sony Ericsson
for KDDI CORPORATION’s au-branded mobile phone service for the Japanese market. The public
was invited to vote on contestants in the second round of the auditions via the Internet or mobile
phone. The response was outstanding, with more than a million votes collected in only one month.
This collaboration between two Sony Group companies is an example of the benefits to be
gained from maximizing “Sony United” synergies: SMEJ benefited because the audition attracted
artists from a broader range of genres than are usually represented at SMEJ auditions. For Sony
Ericsson, the effort facilitated an innovative sales promotion.