Sony 2007 Annual Report Download - page 27

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24
Sony United
What are your thoughts on the Sony brand?
When I think of the Sony brand, what immediately comes
to mind is superior quality, innovation and style. Most
important, it’s a brand I can trust. Sony is also unique,
because it brings together hardware and content,
technology and entertainment.
Aiming to produce the best movies and
television shows while delivering
consistent financial results
Please give us your vision of your mid- to long-term goals.
Over the mid-term, we want to be a consistent performer
financially, and we have made great strides in reaching
that goal. At the same time, while watching our bottom
line, we must also make every effort to produce the best
possible movies and television shows around the world.
There is no substitute for quality.
Over the long-term, we intend to keep building our
business on a global scale, and we also want to ensure
that we have a balanced and diverse portfolio of assets.
We are well along that path with our excellent motion picture
business, where we expect to be producing more family
entertainment films, which is why we’re building up our
animation business.
What should people know about your business that
perhaps they are not aware of today?
What I’d like people to know is the breadth of the
businesses that make up Sony Pictures. When most people
think about us, they think of motion pictures. Some may
even know about our domestic television business. But
very few realize the extent of our expertise in visual effects,
ad sales, games and online entertainment, or how much
work we are doing internationally.
Of course movies like Spider-Man and The Da Vinci
Code are going to get the headlines and that’s definitely
warranted, but Sony Pictures stands for a truly broad
range of exceptional entertainment. As the vision and
values of our company make clear, we take pride in trying
new things. We believe that profits come from creativity
and out-of-the-box thinking. And we believe the people
of Sony Pictures, and their passion, help us produce,
market and distribute great entertainment to audiences
around the world.