Sony 2012 Annual Report Download - page 10

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For Sustainable Development
Sony’s founders believed that a company should always strive to create value for
society, and this idea serves as a foundation of our corporate social responsibility (CSR)
activities. I believe that fulfilling our responsibilities as a corporate citizen is integral to
the sustainability of our businesses, and as such, in concert with the expectations of
our stakeholders, we will continue to deliver not only innovative products, content,
services and technology, but sound business practices as well.
In 2011, in the immediate aftermath of the Great East Japan Earthquake and Thailand
floods, the Sony Group came together to provide assistance for relief and recovery
eorts, including through employee donations and volunteer programs. Sony’s operations
were aected significantly by both events, and we are drawing on these experiences to
reinforce our business continuity planning and risk management systems.
Other fundamental components of CSR, such as eective corporate governance,
compliance, and responsible sourcing, also play a key role in a company’s ability to
fulfill its responsibilities as a corporate citizen. The management and employees of
the Sony Group are committed to working as one to ensure the success of its eorts
in these areas.
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