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Environment
Sony’s corporate activities are only possible if the global
environment, which sustains all life on earth, is healthy.
Accordingly, the Company is committed to helping to
address environmental issues such as climate change,
resource conservation and the need for eective man-
agement of chemical substances.
Recognizing this, Sony strives to conduct its business
in a sustainable manner and to provide environmentally
conscious products and services. By developing
advanced technologies and innovations in this area and
by working with various stakeholders to help solve global
challenges, Sony aims to contribute to the realization of
a sustainable society.
Road to Zero: Sony’s Global Environmental Plan
Striving to achieve a zero environmental footprint
Since the early 1990s, Sony has pursued environmental initia-
tives in accordance with fundamental environmental principles
and action plans. In April 2010, Sony announced the for-
mulation of “Road to Zero,” a new global environmental plan.
Concurrently, Sony also revised the Sony Group Environmental
Vision.
Sony has set its 2015 targets as it works toward
achieving a zero environmental footprint.
As stated in the revised Sony Group Environmental Vision,
Sony strives to help realize a sustainable society by achieving
a zero environmental footprint throughout the life cycle of its
products and business activities. It is this long-term goal of
eliminating the environmental footprint of its business activities
that prompted Sony to name its new global environmental
plan “Road to Zero.”
By backcasting, Sony has devised Green Management
2015, a set of specific mid-term targets that the Sony Group
must meet by fiscal year 2015 if it is to achieve its ultimate
“Road to Zero” goal of reducing its environmental footprint to
zero by 2050. These targets are based on four environmental
perspectives—climate change, resource conservation, man-
agement of chemical substances and biodiversity—across all
product life cycle stages.
To achieve these targets, Sony will leverage its compre-
hensive global environmental management system, which
integrates the Company’s corporate headquarters with its
business divisions and sites worldwide. In addition, the Group
has obtained integrated certification under ISO 14001, the
international standard for environmental management systems,
and is continuously working to improve its environmental
performance.
Green Management 2015 Environmental Targets
Sony’s key mid-term Group environmental targets from fiscal
year 2011 through fiscal year 2015 are set forth under Green
Management 2015.
The following chart provides the principal targets of Green
Management 2015 and Sony’s progress in each area.
ero
Environmental
Footprint
2015 Targets
2050
2010 201 2020 2030 200
Target Progress as of End of Fiscal Year 2011
Climate Change Products and Services
● Reduce annual per-product energy consumption by Down 32%　
30% from the fiscal year 2008 level
Operations
● Reduce greenhouse gas emissions from sites by Down 32%　
an absolute value of 30% from the fiscal year 2000 level
Logistics
● Reduce CO2 emissions from logistics by 14% from the Down 22%
fiscal year 2008 level
Resource Products and Services
Conservation ● Reduce utilization ratio of virgin oil-based plastics in Down 2.4%
products by 5% from the fiscal year 2008 level
● Reduce mass per product by 10% from the fiscal year 2008 level Down 23%
Operations
● Achieve an absolute reduction in waste from sites of 50% from the Down 58%
fiscal year 2000 level
● Increase the waste recycling rate Groupwide to more than 99% 90%
● Achieve an absolute reduction in the total volume of water used of Down 38%
30% from the fiscal year 2000 level
Logistics
● Reduce waste from packaging for incoming parts by 16% from the Down 48%
fiscal year 2008 level
Chemical Operations
Substance ● Reduce amounts of designated substances, including volatile Down 3%
Management organic compounds (VOCs) released into water and transferred
as waste or into sewers by 14% from the fiscal year 2008 level
● Reduce emissions of VOCs into the atmosphere by 50% from the Down 35%
fiscal year 2000 level
For more information, please visit our website.
Progress on Principal Quantitative Targets of Green Management 2015
54