Sony 2012 Annual Report Download - page 9

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I also appointed Michael Lynton, Chairman and CEO of Sony Pictures Entertainment
Inc., as CEO of Sony Corporation of America, where he now oversees our global
entertainment businesses headquartered in the U.S., including motion picture, television
and music businesses.
Our integrated entertainment businesses allow us to deliver ever-more exciting user
experiences by providing content that is delivered to our hardware through our network
services. These user experiences can dramatically change one’s entertainment lifestyle, and
we plan to continue delivering new experiences, as we have done throughout our history.
I have adopted the phrase “One Sony” to symbolize the cohesive management
approach I employ that draws on the strengths of the entire Sony Group and emphasizes
rapid decision making. Under this banner, I pledge to revitalize our electronics business,
and ensure the continued success of our industry-leading entertainment businesses and
our highly profitable financial services businesses.
● Headquarters
● Global Sales & Marketing
● Corporate R&D, System and Software Technology, Advanced Device Technology
● UX / Product Strategy / Creative
● Manufacturing, Logistics, Procurement and Quality
CEO: K. Hirai
S. Nemoto K. Suzuki K. Hirai T. Suzuki H. Yoshioka M. Lynton K. Ihara
Sony Financial Holdings
Group
Sony Music
Entertainment
Sony Pictures
Entertainment
Medical
Device Solutions
Semiconductors
Sony Network
Entertainment
Home Entertainment
& Sound
Sony Computer
Entertainment
Sony Mobile
Communications
VAIO & Mobile
Professional Solutions
Digital Imaging
Entertainment
CFO: M. Kato CSO: T. Saito
Electronics Financial Services
7
New Management Structure