Sony 2012 Annual Report Download - page 59

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BRAVIA™ LCD Televisions (HX850/750 Series)
Light intensity of LED backlight is precisely controlled
according to the scene broadcasted to eliminate excess light
emissions. The result is a superb picture and contrast with
minimal energy consumption.
DSC-HX30V Cyber-shot™ Compact Digital Camera
Thanks to Sony’s newly developed advanced aspherical (AA)
lens and other features, this camera realizes a 20x optical
zoom range in a compact body only 27.4 mm*1 thick. This
model not only employs SoRPlas—Sony’s proprietary recycled
plastic, made with 99% recycled materials—but also is
approximately 60% smaller than its predecessor*2, significantly
contributing to Sony’s eorts to reduce resource consumption.
*1 At the thinnest point
*2 DSC-HX1
BDV-N790W 3D Blu-ray Home Theater System
This system employs speakers that use magnetic uids.
Discovered by NASA, magnetic fluids are liquids that
can be attracted by a magnetic field. Sony succeeded
in developing Magnetic Fluid Speakers that use this
uid for suspension, which has enabled Sony to achieve
overwhelmingly superior efficiency of 35%* lower power
consumption than conventional speakers.
* Energy consumption of magnetic fluid speakers alone, compared to that
of conventional speakers at equivalent volume
XBA-NC85D Noise Canceling Headphones
Sony made each of the devices that are normally housed in a
control box smaller and more ecient and moved them into
the earbuds themselves to completely eliminate the cord-
mounted control box of these headphones. The new energy-
efficient processor also enables approximately 20 hours of
listening on a single, full charge.
VPL-CW255 Series Data Projectors
In addition to realizing outstanding brightness (4500-lumen),
the lamp of these data projectors consumes approximately
20% less lamp power per luminance than previous models*. For
these projectors, Sony also developed a lamp with a maximum
5,000-hour replacement time, thereby realizing a substantial
reduction in resources.
* VPL-CW125
Smartphone Xperia™ Mini
In recognition of its outstanding achievements in terms
of reduced energy consumption and advanced
chemical substance management, in 2011 the Xperia™
Mini received the 2011–2012 EISA* Green Smart Phone
award.
* European Imaging and Sound Association (EISA)
Developing Environmentally Conscious Products
HX850 Series
HX750 Series
57
With the aim of developing life-enriching products that are not only superior in functionality, performance and quality,
but also leave very little impact on the environment, Sony has formulated its own standards for environmentally
conscious products, which it applies to all products. Guided by these standards, Sony is working to develop industry-
leading environmentally conscious products equipped with world-first features and technologies and top-notch
environmental performance.