Sony 2012 Annual Report Download - page 24

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Addressing Three Key Technological Issues
To realize the F65 CineAlta camera, which was devel-
oped by mobilizing Sony’s collective strengths, we sur-
mounted important technical challenges in all three
critical areas to achieve high image quality.
First, to realize high resolution, we developed a
new image sensor as the camera’s core component,
achieving 8K resolution, superior even to 4K.
Next, in depth of field and image technology related
to the accentuation of an object by making its back-
ground out of focus—a technique in which film-based
cameras excelled—we resolved the issue of out-of-
focus backgrounds, which had until that point been a
major stumbling block for digital motion picture cam-
eras, by adopting the large format super-35mm size for
the CMOS sensor.
Last, we addressed color reproduction, where we
realized a color gamut even broader than that of a film
camera. This provided an increased degree of freedom
in postproduction color editing for the director to
r e p r o d u ce t h e co l o r s
exactly as he or she wished.
A director who has used
the F65 in movie produc-
tion actually told us in
reference to night and
backlit scenes that it was
far better than using film.
Bringing 4K Home
By transforming both the digital motion picture projec-
tor and camera, Sony has cleared the way for the rapid
penetration of the 4K format, from production through
Ryosuke Hayashi
General Manager
Products Planning Department
Content Creation Solutions Business Division
Professional Solutions Group
4K: Transforming the Motion
Picture World
reflective liquid crystal display device and its application
in 4K projector products for cinema use. The award
also cited Sony’s successful high-volume produc-
tion as instrumental in the worldwide spread of 4K
digital cinema.
VPL-VW1000ES: The World’s First 4K Home
Theater Projector
To bring the experience of ultrahigh-resolution 4K
digital cinema even closer to consumers, Sony
developed the world’s first 4K home theater projector,
the VPL-VW1000ES.
To enable customers to enjoy the vivid theater
experience of 4K digital cinema at home, Sony
newly developed the SXRDTM (Silicon X-tal Reflec-
tive Display) device (0.74-type 4K), a database-type
super-resolution signal processing IC for 4K video
system, and nearly all of the optical components,
resulting in a home theater projector just one-ninth
the size of its commercial-use counterpart. By com-
bining many of Sony’s technologies, including Panel
Alignment Function technology cultivated in the
professional-use camera field, Sony was able to
produce the de facto standard model for the 4K
home theater market. As this case illustrates,
through deft coordination between professional-
and consumer-targeted products, Sony is uniquely
positioned to apply technologies created for the
high-end professional market in consumer products.
Starting with the VPL-VW1000ES 4K home theater
projector, which delivers the vividness and
beauty of 4K video and makes 3D projection possi-
ble, Sony will continue to support motion picture
entertainment through its technology, thereby
providing people everywhere with immeasurable
enjoyment.
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