Sony 2012 Annual Report Download - page 44

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Lady Gaga
Singer-songwriter Stefani Joanne Angelina Germanotta,
better known as Lady Gaga, signed with Sony/ATV
Music Publishing in 2008 and has gone on to become
an international superstar and cultural icon. Known
around the world for her unique and catchy songs,
over-the-top fashion and generous philanthropy, Lady
Gaga has sold a staggering 24 million albums world-
wide and 65 million singles worldwide. At just 26 years
old, Lady Gaga has already won five GRAMMY®
Awards, 13 MTV Video Music Awards and achieved two
Guinness World Records, among many other awards.
After the astronomical success of her latest album, the
multi-platinum Born This Way, Lady Gaga began this
year working on a new album and embarked upon a
worldwide tour that began in April 2012.
Financial Services
While striving to maintain a highly sound financial
position, the group companies of Sony Financial
Holdings, Inc.—Sony Life Insurance Co., Ltd. (Sony Life),
Sony Assurance Inc. (Sony Assurance) and Sony Bank Inc.
(Sony Bank)—provide high-quality financial products
through an original business model. Sony Life has
steadily expanded its operations and achieved an
increase in polic y amount in force. It has done this
principally by designing and selling customized life
insurance products based on consultations with
customers conducted by sales employees in the
Lifeplanner* channel and by providing extensive after-
sales follow-up services. Sony Assurance provides
automobile insurance and enjoys broad customer
support for both its reasonable premiums by segmenting
risk and its high-quality services, commanding a high
market share among major direct insurers for automobile
insurance in Japan. Sony Bank has established a low-cost
business structure unique to Internet banks. Leveraging
the advantages of the Internet, Sony Bank responds to
the asset management needs of individual customers
with a lineup of highly convenient, high-quality financial
products and services, earning it consistently high scores
in customer satisfaction surveys.
* “Lifeplanner” is a registered trademark of Sony Life.
Sony/ATV Music Publishing owns or administers more than 750,000 music
copyrights, including those by legendary artists such as The Beatles, Neil
Diamond, Bob Dylan, Willie Nelson, Stevie Nicks, Roy Orbison, Joni Mitchell
and Hank Williams, as well as those by its growing roster of chart-topping
artists like Akon, Enrique Iglesias, Lady Gaga, Jessie J, John Mayer, Pitbull,
Shakira, Ed Sheeran and Taylor Swift.
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