Sony 2012 Annual Report Download - page 40

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Digital Music Players
“Walkman” Z Series
In September 2011, Sony launched the “Walkman” Z
Series of digital music players. Equipped with advanced
sound-enhancing technologies, including the
proprietary S-Master MX digital amplifier, modified for
mobile devices, these are the best-sounding players in
“Walkman” history. In addition to a full range of exclusive
“Walkman” performance features, including the W.Music
application that allows intuitive music browsing, and the
W.Button, which makes it possible to control playback
regardless of what is on the screen, “Walkman” Z series
digital music players come with a wide range of exciting
applications for the Android™ platform.
“Walkman” devices continue to enjoy a significant
share of the Japanese market for digital music players.
Having positioned “Walkman” Z as its flagship model,
Sony will continue to enhance existing performance
features and applications for the Android™ platform,
with the aim of expanding the scope of mobile enter-
tainment from music.
Head Mounted Displays
HMZ-T1 “Personal 3D Viewer”
In line with its goal of offering innovative styles for
viewing 3D content, in August 2011 Sony announced
the launch of the HMZ-T1 “Personal 3D Viewer,” the
world’s first consumer-use device to incorporate HD
OLED displays.
Simply slipping the unit—which features shielding
construction for a field of vision close to that of a
human being—on one’s head immerses the user in a
movie theater-like experience, facilitated by a proprie-
tary optical lens which realizes a wide horizontal view-
ing angle of 45 degrees, coupled with highly realistic 5.1
channel Virtual Surround Sound. This device also uses
the Dual Panel 3D format, for astonishingly realistic 3D
video with greater quality and depth than conventional
3D formats.
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