Sony 2012 Annual Report Download - page 39

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NEX-7 Interchangeable Lens Digital Camera
Compatible with Sony’s compact E-mount mirrorless
interchangeable lenses, the NEX-7 boasts a massive
24.3 eective megapixel APS-C size image sensor (the
same size used in standard digital single-lens reflex
DSLR cameras), which provides over 10 times more
area than the average compact digital camera sensor
and approximately 1.6 times more area than Micro
(Four-Thirds) sensors, thereby capturing a greater
amount of light. This impressive sensor is coupled with
an improved BIONZ® image processing engine, ensur-
ing beautiful bokeh (“defocused”) effects, highly
detailed tonal gradation and clear, low-noise picture
quality for both still images and Full HD video. The
NEX-7 also offers an OLED viewfinder with a bright,
high-resolution display, which ensures quick respon-
siveness and approximately 100% frame coverage, as
well as such groundbreaking features as the user-
friendly Tri-Navi™ control system, which assigns set-
tings to three different dials, making it possible to
select and adjust settings quickly and easily, all con-
tained in a compact, light body—attributes that earned
high marks, even from experienced photographers.
Going forward, Sony will step up eorts to develop
image sensors and other proprietary technologies to
further cement its leading position in the digital cam-
era market.
Personal Computers
VAIO® Z Series
Z Series of fers both fast boot-up and read/write
speeds and a slim, light design. VAIO® Z Series PCs can
also be connected to the Power Media DockTM for im-
proved graphics and greater expandability. In addition
to fortifying its sales activities in the increasingly com-
petitive PC markets of developed countries, Sony plans
to continue addressing the challenge of bolstering its
sales in promising emerging economies. With plans to
introduce models in fiscal year 2012 that will run on the
Windows 8 operating system, Sony aims to further
strengthen its lineup of attractive products with en-
hanced features that appeal to customers.
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