Sony 2012 Annual Report Download - page 14

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I. Strengthening Core Areas
Sony has positioned its digital imaging, game and mobile businesses as the three
main pillars of its electronics business and will focus investments in these areas going
forward. Sony anticipates that approximately 70% of its total R&D budget will be
dedicated to these areas.
Digital Imaging*
In digital imaging, Sony will further strengthen the development of proprietary
technology in image sensors, signal processing technology, lenses and other fields in
which it excels. Particularly in image sensors, Sony has consistently invested resources
in this strategically important area and will continue to do so as it strives to reinforce
technical dierentiation and bolster sales in such high-growth areas as smartphones.
Furthermore, by leveraging these unique technologies in consumer products as well
as a broad range of professional products, including security, professional-use
camera and medical equipment, Sony aims to further expand the scope of the digital
imaging business and create attractive and dierentiated products.
Sony believes that it can maintain its high market share in the digital camera and
digital video camera markets and generate stable profits in these categories.
Meanwhile, the market for interchangeable lens digital cameras is expanding, and
Sony’s goal is to leverage its unique technologies as it targets sales growth exceeding
the market growth rate to build profitability.
Core Businesses: 1. Digital Imaging
(Digital cameras / Digital video cameras /
Interchangeable lens digital cameras, etc.)
Consumer-use
(Professional-use cameras, etc.)
Signal processing technology F65
LensImage sensors
Broadcast and
Professional-use
Sony-only technology
NEX-7
α77
12
Core Business: 1. Digital Imaging