Sony 2012 Annual Report Download - page 16

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and expects these changes to improve eciency in production and sales and enable
more eective allocation of personnel, thereby realizing cost reductions.
Sony provides movie, music and game content to customers worldwide via online
networks. Consumer electronics products must become ever-more network-compatible
to maximize the enjoyment and convenience of such content.
In this respect, the smartphone is truly the hub of the networked entertainment
world. As mobile connection speeds increase and cloud computing becomes
commonplace, the potential opens up for the development of a diverse array of new
business models. In February 2012, Sony Mobile Communications AB became a wholly
owned subsidiary of Sony. By combining the business know-how cultivated to date in
the communications technology sphere with Sony’s substantial assets and proprie-
tary technology in the digital imaging and game fields, the Sony Group will aim to
expand market share driven by the launch of innovative mobile products.
II. Turning Around the Television Business
Sony is accelerating its eorts to turn around the television business, for which it is
targeting a return to profitability in fiscal year 2013. Sony has already initiated cost
reductions in LCD panel manufacturing in addition to pursuing further production
eciencies by reducing model count by 40% in fiscal year 2012 compared with fiscal
year 2011. Comparing fiscal year 2013 to fiscal year 2011, Sony is also targeting a 60%
Core Businesses: 3. Mobile
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Sony-only Technology Digital Imaging & Game
Technology & Know-How Entertainment
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14
Core Business: 3. Mobile
* The headings in this section do not indicate Sony’s business segments. Sony is currently modifying its business
segment classification to reflect its reorganization as of April 1, 2012. Sony expects to report its operating results in line
with new business segments from the first quarter of the fiscal year ending March 31, 2013.