Sony 2012 Annual Report Download - page 38

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Televisions
BRAVIA™ LCD Televisions (HX850 Series)
An attractive addition to any living room, BRAVIA LCD
televisions boast Internet connectivity, thus providing a
brand new way to enjoy television. The HX850 series
achieves a notable improvement in picture quality,
thanks to the X-Reality™ PRO Picture Engine, which en-
sures a beautiful clear picture whether you are watching
digital television broadcasting or a 3D movie, as well as
quadruple speed technology, which ensures smooth,
natural motion for sports and other fast-moving images,
and the OptiContrast Panel, which delivers deep blacks
and vibrant colors. Televisions in this series also allow
users instant access to a wide variety of network services
through Sony Entertainment Network.
In fiscal year ending March 31, 2013 (fiscal year
2012), Sony will focus on decisively implementing stra-
tegic measures aimed at restoring profitability. With
the aim of inspiring and delighting customers, Sony
will also strive to enhance the appeal of its televisions
by achieving image and sound quality that dazzles the
senses, as well as by further expanding its menu of
network services.
Digital Imaging
HDR-PJ760V Handycam® camcorder
The Full HD HDR-PJ760 Handycam® camcorder is mounted
with the Exmor R™ back-illuminated complementary
metal oxide semiconduc tor (CMOS), which delivers
outstanding low-light performance. Other features
include a wide-angle lens, which enhances its suitability
for use in close quarters, and Balanced Optical
SteadyShotTM, which reduces camera shake even when
zooming, giving this model an image stabilization
capability of up to 13 times greater than its predecessors,
ensuring crisper, clearer video. The HDR-PJ760 is also
equipped with a built-in high-performance projector that
makes it possible to project images and video onto walls
or other flat surfaces, rather than watch them on the unit’s
screen, thus enabling users to view and enjoy video even
when there is no television at hand.
Sales of Handycam® camcorders in fiscal year 2011
totaled 4.4 million units, maintaining Sony’s high global
market share at 44%. Looking ahead, Sony will continue
leveraging its digital imaging technologies to offer
customers appealing products that further heighten
their enjoyment of video.
Sony Products, Services and Content
Sony is engaged in a broad range of businesses, including the electronics business,
which encompasses televisions, digital imaging and mobile communications
devices; the game business; the entertainment business, which covers movies and
music; and the financial services business.
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