Sony 2012 Annual Report Download - page 18

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Pictures Television boasts an industry-leading position as the provider of several
highly-rated channels, two of which are among the top-rated television
channels in the market. By effectively leveraging the high awareness Sony has
achieved as a leading entertainment company, Sony is able to bolster product sales in
the electronics business and build its position as a top brand.
Success stories like these highlight the overall strength of the Sony Group, and
position Sony to further accelerate expansion in sales in other fast-growing emerging
markets. In fiscal year 2014, Sony aims to generate sales totaling 2.6 trillion yen across
all emerging markets.
IV. Creating New Businesses and Accelerating Innovation
Sony is pursuing ever-faster innovation based on its mid-to-long-term strategies and by
developing dierentiated technologies capable of generating true value in its products.
One of Sony’s key new business fields is the medical business, which currently
comprises medical-use printers, monitors, cameras, recorders and other peripherals.
Although Sony’s medical-related businesses were previously scattered across several
business units, these have now been combined to form the medical business group,
under the leadership of Executive Deputy President Hiroshi Yoshioka.
Sony also plans to enter the medical equipment components business in which its
core strengths related to digital imaging technologies oer significant competitive
advantages in such applications as endoscopes. Sony is also targeting the life science
business, where it will leverage its expertise in such technologies as semiconductor
lasers, image sensors and microfabrication.
Printer Monitor
Camera Recorder
 Acquired iCyt, maker of cellular analysis equipment
 Acquired Micronics, maker of medical and diagnostics equipment
New Businesses: Medical
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FY14 sales target: 50 billion yen
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By leveraging image sensor, lens, image processing
and other Sony technologies
Grow medical equipment business (endoscopes, etc.)
Enter medical diagnostics business
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Life Science Business
16
New Business: Medical