Sony 2012 Annual Report Download - page 12

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Corporate Strategy
On April 1, 2012, under the leadership of President and CEO Kazuo
Hirai, Sony announced “One Sony”: an integrated new management
approach designed to accelerate decision making across the entire
Sony Group. The new approach marks the beginning of a transfor-
mation aimed at driving growth and creating new value. This section
provides an overview of the five key initiatives Sony is undertaking
to revitalize and foster growth in the electronics business.
Key Initiatives to Transform Sony
10