Sony 2012 Annual Report Download - page 8

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To meet these challenges, we will focus on the five key initiatives outlined in our
new corporate strategy announced on April 12, underpinned by Sony’s core strengths:
Through the diligent execution of these initiatives, we aim to further transform our
electronics business and, for the entire Sony Group, target sales of 8.5 trillion yen, an
operating margin in excess of 5% and a return on equity (ROE) of 10% in fiscal year 2014.
“One Sony, One Management”
In order to swiftly rebuild and restore the Sony Group, we have introduced a new top
management structure aimed at accelerating decision making and strategic execution.
My new top management team, including Masaru Kato, CFO; Tadashi Saito, CSO
(Chief Strategy Officer); Shoji Nemoto, head of technology; and Kunimasa Suzuki,
head of product strategy, will work together with me as part of a unified “One
Management” structure, designed to ensure that all electronics business-related
decisions made by me as CEO are implemented in the most eective and smoothest
manner possible.
To reinforce our technology development capabilities and ensure that they are tied
closely to product strategy, Shoji Nemoto and Tomoyuki Suzuki, both highly experi-
enced and knowledgeable individuals with engineering backgrounds, will lead our
R&D endeavors. They will work with Kunimasa Suzuki to ensure the ecient develop-
ment of technology for existing product lines, as well as spearhead eorts to develop
new concepts and acquire next-generation core technologies.
We have also united our consumer and B2B businesses, creating a single entity
that will enable us to accelerate management speed and at the same time enhance
cooperation among Sony Group companies. In addition, I integrated our various medical
related businesses, which have to date been dispersed across several business units,
into a dedicated medical business, overseen by Executive Deputy President
Hiroshi Yoshioka.
● Strengthen core businesses: Digital Imaging, Game, Mobile
● Turn around the Television business
● Expand business in emerging markets
● Create new businesses and accelerate innovation
● Realign our business portfolio and optimize resources
6